The rise of 'surveillance pricing' is under scrutiny, as the FTC, led by Lina M. Khan, investigates companies like Accenture, McKinsey, Mastercard, and others. This pricing strategy distorts competition and poses a threat to consumer privacy.
Notably, industries relying heavily on digital platforms and smartphone apps are often involved. A case in point is Uber, which allegedly adjusts prices based on smartphone battery levels.
However, Uber denies such practices, highlighting the complexities regulators face due to the opacity of AI systems driving these pricing models.
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