The concept of 'surveillance pricing' is under scrutiny for its potential to distort competition and compromise consumer privacy. Investigations by the FTC into companies like Accenture, McKinsey, and Mastercard highlight concerns.
With sectors like airlines and digital-only businesses implicated, the opacity of AI-driven pricing models poses challenges for regulators. Examples such as Uber's pricing variation based on smartphone battery levels underscore the complexity and potential risks associated with this pricing strategy.
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