Google Accused of Abuse of Power in Online Advertising

The UK competition authority, CMA, accuses Google of using its market power to hinder competition in online advertising, disadvantaging British publishers and advertisers. Google denies the allegations and defends its programs that help businesses reach new customers.

The EU and the US are also pressuring Google over its advertising technology, with the EU considering a forced sale of business units. If successful, the US lawsuit could result in the breakup of Google.

The CMA investigation continues, and fines or penalties may be imposed if Google is found to have violated competition laws. Google's antitrust challenges extend globally, with the company facing scrutiny in the EU and the US for its anti-competitive practices in the ad market.

A ruling against Google could have significant implications for publishers and advertisers relying on its tools.