Bayern Munich is exploring the option of autonomously marketing their matches internationally due to the DFL's unsuccessful negotiations with investors in some overseas TV markets. The club aims to establish its own streaming platform to avoid reliance on external parties, viewing it as a more proactive approach.
Bayern's management is considering direct marketing strategies for their Bundesliga games, with successful trials of FC Bayern TV serving as a testament to their potential. Amidst concerns over the financial competitiveness in European football, some clubs, including Bayern, are willing to deviate from traditional solidarity principles to bolster their global presence.
The potential shift towards self-marketing abroad is not intended for the German market, where Bayern remains committed to the DFL's centralized marketing system. The club's doubled FC Bayern TV subscribers stand as evidence of their capacity for independent growth post the failed DFL investor search.
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