Unveiling the Dangers of AI-Powered Surveillance Pricing

The FTC, under Chair Lina Khan's leadership, is probing 'individualized' pricing tactics that exploit consumer data. Triggered by Uber's 'surge pricing', the inquiry extends to airlines, retailers, and restaurants adopting variable pricing.

Eight AI-driven pricing companies face scrutiny for potential harm. The FTC aims to grasp how 'surveillance pricing' uses consumer information, distinct from dynamic pricing, possibly fostering price discrimination and market disparities.

Mastercard, JPMorgan Chase, and McKinsey are among the giants under investigation. Accenture's role is also under the spotlight, as the FTC delves into the broader implications for consumer privacy and market competition.