Kamala Harris, the current Vice President of the United States, has become a viral sensation on the internet and is receiving support from pop stars like Beyoncé and Charli XCX. Her campaign team has embraced the 'brat' meme, using Charli's album aesthetic and music to appeal to young voters.
Harris' campaign has raised a record-breaking $81 million in just 24 hours. As she aims to become the US President, Harris is utilizing her popularity among young voters, especially women, who create fan videos set to music by strong female artists.
The memes and social media presence surrounding Harris have become a symbol of hope and a way for young liberals to express their political fears in a playful and ambiguous manner. However, some experts warn that if the campaign leans too heavily on these memes, they may lose their humor and impact.
Ultimately, Harris' campaign will need to strike a balance between embracing the meme culture and addressing important policy issues to maintain support.
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