2024-07-10 15:12:45
Automotive
Business

Challenges in the German Automotive Industry: Declining Sales of Electric Vehicles

The German automotive industry, particularly manufacturers like Volkswagen, Audi, and Mercedes-Benz, is facing significant challenges with declining sales, especially in the electric vehicle segment. Audi is contemplating ending production of its E-model Q8 e-tron at the Brussels site prematurely due to restructuring needs.

Tariffs on Chinese electric cars are anticipated to negatively impact competition and innovation in the industry. While BMW managed a slight increase in sales, Mercedes-Benz and Audi experienced notable declines, particularly in the premium segment.

The slowdown in electric vehicle sales in key markets is compounding the crisis, primarily affecting the Chinese market. The uncertain future of the Audi plant in Brussels, with about 3,000 employees, reflects the broader issue of weakening demand for premium electric vehicles in the global market.

Volkswagen, facing billion-euro burdens, is also grappling with the possible closure of the Audi plant in Brussels, contributing to a 2% fall in its shares. As some luxury car brands like Porsche shift focus to electric vehicles, Mercedes-Benz remains committed to offering gas-powered and hybrid vehicles until the 2030s, investing in EV battery research for cost reduction.

The industry is at a crossroads, navigating between sustainability goals, customer preferences, and market demands.

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Wirtschaft und Börsen-Nachrichten
10. Juli 2024 um 13:32

Declining Sales German Manufacturers Sell Fewer Cars

Economy
Finance
Technology
Politics
German automakers like Volkswagen, Audi and Mercedes are struggling with declining sales, especially for electric vehicles. Audi is considering ending production of the E-model Q8 e-tron at its Brussels site prematurely, as the plant is to be restructured.
n-tv.de Wirtschaft
10. Juli 2024 um 11:35

Automakers in Crisis: BMW Defies the Market, Mercedes Sales Plummet - n-tv.de

Economy
Politics
Technology
The German automakers BMW, Mercedes-Benz, and Volkswagen have been struggling with declining sales in the first half of 2023. BMW, however, was able to set itself apart from the competition in the premium segment and experienced a slight increase, while Mercedes-Benz and Audi recorded significant declines. The sales of electric vehicles remained a growth driver for all manufacturers, but the ramp-up slowed down in important markets. Overall, the German automotive industry is in a crisis, which is primarily affecting the Chinese market.
Heise News Wirtschaft
10. Juli 2024 um 10:22

Declining Demand for Electric Vehicles: Audi Considers Closing the Plant in Brussels | heise autos

Economy
Technology
The Audi plant in Brussels faces an uncertain future due to a global decline in demand for premium electric vehicles. Audi is therefore considering the early termination of production for the models Q8 e-tron and Q8 Sportback e-tron. This could mean the end of the site, where around 3,000 employees are currently employed. Audi cites structural challenges and high production costs at the Brussels site as additional reasons.
Spiegel Unternehmen & Märkte
10. Juli 2024 um 09:39

Audi erwägt Aus für Werk in Brüssel – rund 3000 Beschäftigte betroffen - DER SPIEGEL

Wirtschaft
Technologie
Der Volkswagen-Konzern erwägt die Schließung seines Audi-Werks in Brüssel, das rund 3.000 Beschäftigte hat. Die schwache Nachfrage nach dem Elektro-Modell Audi Q8 e-tron führt zu milliardenschweren Belastungen für den Konzern. Auch bei anderen deutschen Autokonzernen wie BMW läuft es derzeit nicht rund, mit Rückgängen bei den Absatzzahlen.
CW

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