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5. Juli 2024 um 00:00

Google's AI Impact: Driving Efficiency but Raising Emissions Concerns

Google's AI Impact: Driving Efficiency but Raising Emissions Concerns
Google's recent environmental reports highlight a concerning trend of a 48% increase in greenhouse gas emissions since 2019, largely attributed to the integration of AI into its operations. While Google recognizes the challenge of reducing emissions amidst expanding AI usage, it also sees AI as a potential solution to help cut global emissions by 5 to 10% by 2030. The surge in emissions is linked to the company's data centers and AI technologies like machine learning and search, posing a threat to its 2030 net-zero emission goal. Despite efforts such as investing in renewable energy and cooling technologies, Google's growing digital demand and the impact on industry peers like Amazon and Microsoft complicate its emission reduction progress. The company's struggle to meet carbon neutrality targets due to the energy consumption of AI technologies emphasizes the dual role of AI in driving efficiency but also raising environmental concerns in Google's sustainability efforts.
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